A design methodology where creativity and innovation are reflected in collective intelligence
Integrating design in the early sessions of conception avoids reducing its effect to a final surface treatment and allows it to be really creative.
Our method is based on the idea that the opening out and the blending of business cultures are potential participatory design sessions. Creativity is born of dialogue between the different stakeholders: the business expert, the engineer, the marketer, the designer and, of course, the user. For the user is obviously at the centre of the design process. Questioning should revolve around user context and user issues.
The designer designs "with". Assembling a team of actors around a table offers a rich potential for creativity, essential for good co-design. The designer becomes a mediator between several disciplines. In turn, he listens, provokes discussion and synthesizes ideas, points out inconsistencies and puts forward design ideas. Thanks to many design tools (wall board communication, sketching, paper mock-ups, storyboard etc), he pushes towards collective inspiration and innovation. Throughout the sessions, the team defines the interface contours and specifies its content by the multiple uses of flexible and accurate design aids. This method gives great agility for meeting existing challenges while anticipating future ones.
The user surrounded by more and more complex real or virtual objects becomes in turn demanding, seduced or impatient. Our relationship with machines evolves and raises the issue of use.
It is not so much a question of designing interfaces but that of thinking about usage.
There is no single way to achieve a goal: everyone will do it in their own way with the level of affinity he has developed for the tool at his disposal. If the design takes into account this reality, then it becomes closely interested in the user, his culture and environment. It offers different ways to use the interface - explicit or implicit interactions. It is never put off by inappropriate choices and leaves room for combination, customization, or even misappropriation!
Ad hoc creativity
The designer likes to play. He tries everything, builds relationships, is not afraid to invent inconsistencies, transpose or misappropriate uses, envisage smart users. In a world transformed by new technologies, the designer is the first person concerned in associating opportunities, devising new approaches and outlining shapes. Our business is naturally interdisciplinary and multi-domain, allowing us to compare the successes and failures of one another. Without knowing it the issues are sometimes very similar. It is thanks to breaking down the barriers between various spheres of application and to our ability to bridge past and future that our creativity is constructive and constantly stimulated.
The aesthetics of an object - the emotion factor
Far from being anecdotal, aesthetics defines the very identity of an artefact. It is through its appearance that the artefact will exist in the eyes of the user. It is its form that will make it intuitive, its colours that will give it meaning. Nothing is left to chance, every detail is thought out in terms of overall consistency taking account of a universal code and personal aesthetics. Our design seeks to go beyond a functional interface; wanting to make it expressive so that the user can appreciate it.